Is Tyrolean Trending?: Traditional Austrian Attire Goes High Fashion

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Austrian fashion is not an oxymoron, despite the kitsch treatment it may have received over the years in movies like The Sound of Music and Charlie’s Angels. Long before it produced Helmut Lang, master of modern minimalism, the region was a source of stylish inspiration to heiress and fashion plate Millicent Rogers, who owned a chalet in the Alps and was known to mix Tyrolean garb with her Schiaparellis, as well as to Mademoiselle Chanel, whose famous four-pocket jackets are said to have been influenced by the uniform of a lift operator at the hotel Schloss Mittersill, once owned by her lover Baron Hubert von Pantz. AsChanel presents its Métiers d’Art collection in Salzburg, we track Tyrolean tracht(that’s costume for the non-German speakers out there) in fashion and pop culture.

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Traditional Tyrolean costume.
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Photo: Wilhelm Tobien. National Geographic Stock: Vintage Collection / Granger, NYC — All rights reserved.
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Joan Crawford and Fred Astaire in Dancing Lady, 1933
DANCING LADY, Joan Crawford, Fred Astaire, 1933
Photo: Everett Collection
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Julie Andrews in The Sound of Music, 1965
THE SOUND OF MUSIC, Julie Andrews, 1965. TM and Copyright © 20th Century Fox Film Corp. All rights r
Photo: TM and Copyright © 20th Century Fox Film Corp. All rights reserved. Courtesy: Everett Collection.
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